4 Biggest PR Challenges Tech Startups Face

For any startup, brand image is critical. Even if you’re faking your way through the complicated business processes, the way you project your company means everything in PR. The most successful innovators admittedly live by “fake it till you make it,” which helps them successfully sell their big ideas. Without PR, the tech giants we…

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Interview with Plus Software Solutions

Every business has had at least one struggle with accounting. It isn’t an easy task, yet it’s one of the most crucial processes of any venture. The paperwork and endless data entry make it a tedious task. Technology is expending, yet somehow, few have been able to integrate digital solutions to this aspect. Plus Software…

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Press Release 101: How to Write a Great Press Release

Press releases can be your business’ best friend when it comes to putting your name out there to attract potential customers. Press builds trust with potential customers. Public relations (PR) can be tricky and it isn’t always the easiest task. A question most commonly asked is: How do you write a great press release that…

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Interview with Spear Personality

Hello! What’s your background, and what are you working on? I have a PhD in using Behavioral Science for interactive design and marketing.  With this, I was able to develop a personality test tool called SPEAR Personality. Ultimately, it helps you understand yourself better by providing analysis tools so you can compare how you are…

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Interview with AC Works Co., Ltd.

Hello! What’s your background, and what are you working on?  We are ACworks Co., Ltd from Japan. We provide the stock photos, vectors, and template sites that allow our users to download or upload the resource for personal and commercial projects. Our sites include:  photoAC (https://photo-ac.com): the stock photo site. illustAC (https://ac-illust.com): the stock clipart,…

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Interview with NoFilter

1. Hello! What’s your background, and what are you working on? Hello everyone! My name is Broda Noel. I’m a full stack developer expert in mobile — frontend and backend. Together with Daniela Manzotti, a UI/UX/Product Designer, we’re part of a small managing team called NoFilter. As you may imagine, we are both in charge…

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PR Mistakes Startups Make

When it comes to working with journalists across the board, so many people are, in all honesty, ignorant. Time and time again, I have seen reporters retract stories because founders are unfair or PR firms that are overwhelmingly pressuring. There is so much bad behavior around that I thought that it was high time to…

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How to pitch Tech Journalists

How to pitch Tech Journalists - Instaaa

One of the many ways in which you can expand and grow your business is through what is known as earned media. This includes having stories written about your company and having various other mentions. The great thing about earned media is that it often finds your target audience a lot easier than other marketing…

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